The Plan:
In November 2002, Dr. Buttar implemented the first two tapes into his practice. The plan initially was to sell the information packed video tapes but Dr. Buttar decided to give each existing patient a set of the videos. He also implemented a new policy where all new patients were required to watch at least one of the videos prior to the initial office visit. Depending on the applicability of the video content to the patient’s chief concern, they would watch at least one video in the waiting room or both videos prior to coming to the office. Currently, all new patients receive a set of both videos, the cost of which is reflected in the new patient appointment. It is important to remember that the goal of these tapes was only to save Dr. Buttar time and preserve his sanity by not repeating information. However, in addition to accomplishing these goals, the tapes resulted in rapidly expanding his medical practice.

The Results:
Dr. Buttar found that the new patients viewing the tapes formed an important relationship with him based simply on watching the videos. This crucial relationship between doctor and patient, which is essential to the healing process, was established effortlessly without any time invested by the doctor. Dr. Buttar realized that besides saving himself time (which was the only desired goal), he had accidentally stumbled on a far more important feature achieved by the tapes. Confidence instilled within the patient of the doctor’s ability to treat the patient effectively without the doctor spending any time with the patient is virtually an impossibility. Yet, this had been accomplished without ever having met the patient previously or having invested one single minute of precious time to establish this crucial relationship. But that was only the beginning.

Dr. Buttar observed that patients would watch the tapes and then pass them on to their friends, family, relatives, neighbors, and coworkers. This phenomenon resulted in one of the most unprecedented rates of growth ever documented by a third party for an established medical practice in existence for almost 8 years. The growth exceeded the normal 10% rate of growth for an established company by over 50 fold. Details will be explained at the banquet at the end of the first day of the lectures. Dr. Buttar’s clinic grew so unbelievably fast that the clinic could barely keep up with the patient load and almost risked the reputation of the practice due to not being able to accommodate the multitudes of patients that sought care at the clinic.

Testing the Results:
As a result of this unprecedented growth, Dr. Buttar decided to test this phenomenon with a few other doctors to see if the results could be duplicated using the same videos. And the same thing happened. Two of these doctors, one from New York and one from Tennessee have actually shown these tapes in the local hospitals and have had patients come to their office on the date of discharge from the hospital. The results of the tapes have been nothing short of phenomenal. The success has been so great that the net income of at least one practice implementing the tapes had increased by over 400% from 1st quarter of 2003 to the 1st quarter of 2004. The increase in net income by the 2nd quarter 2003 to 2nd quarter of 2004 exceeded 510%. By the 3rd quarter 2003 compared to 3rd quarter 2004, net income had increased over 640% over the last 9 months and by year end, this practice exceeded the 700% mark.

The only reason the increase in level of income is discussed is simply because it is the most objective method to qualitatively and quantitatively measure the success of the videos and the overall success of the individual practices implementing the video series. Obviously, this is only one example of the success of implementing the “Know Your Options, The Medical Series” education tapes. The result of other practices will obviously vary, depending on each individual physician’s own initiative, tenacity, desire and hard work. The doctors in this test had also been trained by Dr. Buttar and his staff for a day or more on how to perform certain procedures, the use of certain protocols and how to administer certain treatments. As a result of these events and increasing requests by physicians to spend time with Dr. Buttar to learn at his clinic, he began thinking about initiating a formal training program for physicians.

Within 18 months of implementing the tapes into his clinic, Dr. Buttar was experiencing a wait for new patients that exceeded 6 months. At the time this brochure was printed, Dr. Buttar’s earliest new patient appointment was more than 13 months into the future. These incredibly long periods of time new patients have to wait to be seen by a physician who they felt could help them, convinced Dr. Buttar that he had to start training other doctors. The natural next step was to provide these doctors, once trained, with the tools such as the video tapes, to empower their patients. The results speak for themselves. All these things, and more, are now accomplished through the AMESPA sponsored, “Centers for Advanced Medicine Physician Training Program”. If your application to attend this course is accepted and you successfully complete this 5 day intensive, “how to” course, and you meet all the required criteria, you are automatically eligible to become a “Center for Advanced Medicine Physician Associate” (CAMPA) physician.











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